In most cases the use of wild animals in commercials or movies is completely unnecessary. With a simple change in the script it is possible to achieve an equally powerful piece but free from animal exploitation. When the participation of a wild animal is still indispensable to the message being transmitted, nowadays there are different ethical alternatives to the use of real animals and they deliver great results.
Among others we can think of 3D/ CGI, VFX, SFX, Animatronics and images of free-living wildlife.
New technologies not only allow high quality work, but they also offer serious advantages to the people and productions which use them. For example, there are no safety risks on the set regarding possible attacks by animals. Also the reactions and way the animal acts are completely planned, animal interaction on a large scale is possible, placing each animal exactly where the director wants it, no special care is required on set, no legal paperwork is necessary for their transportation and cleaning bills are reduced.
“The origin of the Planet of the Apes” (2011), “Noah” (2014) or “The Legend of Tarzan” (2016) are only a few of the super-productions that have chosen to use new technology.
Among the most famous cinematographic productions using these technologies we can think of Jurassic Park (1993), Mighty Joe Young (1998), The origin of the Planet of the Apes(2011), Noah (2014) and the Twilight saga (2008-2012).
Among the commercials: Elephant and Kiwi for Matutano by the BBDO Barcelona agency (2009), Bear for Santalucía by the SCPF agency (2011), The Bear for Canal Plus by the Betc Paris agency (2011), More savings for families, for Scottex (2013), Ypsilon elefantino for Lancia by the Armando Testa agency (2013).
Even productions which used real animals have had to use alternatives for the filming of certain scenes which were just too complex or dangerous. A few examples of these are The Chronicles of Narnia (2005), The Last Samurai (2003), War Horse (2011), Gladiator and Life of Pi (2012).
At the state level
Among the successful initiatives we highlight: